March 2017 Update | Latest Appointments
Interim Chief Marketing Officer (CMO) is appointed
The More To Life Foundation has appointed Shea Collins as interim chief marketing officer (CMO). Originally from London, Shea moved to New York City many years ago, and has recently returned ‘home’, bringing a rather funny accent and dual citizenship.
Shea is a veteran marketing executive with over 15 years’ experience leading global marketing and brand building initiatives for some of the most iconic brands in the world. Her skills include work with international projects, charities and fundraising programmes; agency side, client, and licensing experience; deep understanding of brand development and management, marketing acumen and leadership. This combination of experience with not-for profit and for-profit organizations will bring a significant contribution to the More To Life team as we develop.
She has guided the evolution and growth of several brands through challenging circumstances, setting and achieving goals for rebranding; website and ecommerce development and launch; technology and structure implementation; digital initiatives and partnership programmes.
As Interim CMO, she is looking forward to collaborating with leaders and students on similar initiatives, to facilitate the next phase of development and growth in order to strengthen More To Life’s position as a thought leader and advocate for experiential learning and development.